Devdutt Pattanaik writes, illustrates, and lectures on the relevance of mythology in modern times. He has, since 1996, written over fifty books and 1,000 columns on how stories, symbols, and rituals construct the subjective truth (myths) of ancient and modern cultures around the world. His books include ABC of Hinduism for Kids, The Stories We Tell: Mythology to Make Sense of Modern Lives, Pilgrim Nation, Business Sutra: A Very Indian Approach to Management, The Success Sutra: An Indian Approach to Wealth, The Talent Sutra: An Indian Approach to Learning, and The Leadership Sutra: An Indian Approach to Power.